Elevating Grocery Shopping with Speed, Convenience, and Visual Delights
At Natuno, we’re passionate in helping our partners to enhance their digital experiences through our expertise in UI/UX design.
That's why we were excited to collaborate with Primaro, a commerce company focused on delivering high-quality and fresh groceries. Their goal was to optimize the ordering flow for users, ensuring a delightful experience throughout the process of ordering goods.
Through this collaboration, we refreshed Primaro’s look, streamlined the ordering process, added new exciting features, and developed a comprehensive style guide.
Our approach to the Primaro revamp project was to strike a balance between consistency and adaptiveness. As Primaro already had an original brand image and design, our goal at Natuno was to refresh and refine the app while staying true to the existing brand identity.
We aimed to help Primaro maintain the consistency of their design, while also delivering a flexible and responsive app that meets the changing needs of their customers.
Consistency is a crucial aspect of branding, as it helps to create a recognizable and memorable image.
For Primaro, we approached this by reorganizing its style guide. This guide outlined the use of color, typography, and other branding elements, providing a clear and consistent visual representation of the Primaro brand.
Our goal was to ensure that every piece of element produced for Primaro would be immediately recognizable and authentic to the brand.