Elevating Grocery Shopping with Speed, Convenience, and Visual Delights
Primaro is an commerce company focused on delivering high-quality and fresh groceries. Their goal was to streamline the user ordering process for efficiency and error reduction, and to implement features that engage and retain users on the site.
Through this collaboration, we refreshed Primaro’s visual identity, simplying the ordering flow to reduce errors, introducing new features to retain users, and creating a detailed style guide for consistent branding.
In facing the Primaro revamp project, our challenge was to strike a balance between consistency and adaptability. Despite Primaro's established brand image and design, improvements were still needed.
This is where Natuno came in, undertaking the task of refreshing and refining Primaro's app while remaining true to their existing brand identity.
Consistency is a crucial aspect of branding, as it helps to create a recognizable and memorable image.
What is the solution?
By reorganizing its style guide. This guide outlined the use of color, typography, and other branding elements, providing a clear and consistent visual representation of the Primaro brand. So, if any extension occurs in the future, Primaro could use the style guide easily.
Our goal was to ensure that every piece of element produced for Primaro would be immediately recognizable and authentic to the brand.