SOL-X is a leading Behavioral Based Safety company centered on human factors. SOL-X was founded in California, USA by a team of seasoned technologists, maritime and safety experts. It is now headquartered in Singapore. SOL-X combines deep industry knowledge with IoT capabilities and predictive AI. SOL-X focuses on improving safety and compliance outcomes, increasing operational productivity, and enhancing crew wellbeing.
The team at Sol-X asked natuno team to redesign their marketing website.
Currently, the website is not displaying a relevant information to Sol-X customers and the conversion rate is low. The goal is to re-structure the website and increase the conversion rates.
We look into the old website design and content structure and conclude that one of the problem are Sol-X potential customers cannot see what Sol-X use cases for their companies.
With that in mind, we try to explore different solution for the website overall look and information structures, focused on content-first design.
To make sure that the Sol-X team can maintain and expand the website easily, we choose Webflow as the main development tools and framework.